About Us

Hi!! Thank you for being here <3

I’m Ava Jaye Lefko (yes, Jaye is my middle name lol) and I’m the owner, designer, marketer, and the one-woman show behind Ava Jaye the Label.

Here’s how it all started…

Fashion has always been a huge part of my life. When I was younger, my nana worked at a clothing store, and I’d go with her almost every weekend. I loved watching how clothes could make people feel more confident, and I definitely loved that she had a discount which meant more clothes for me haha. My mom worked in fashion too, so between both of them, I was always playing dress-up, putting outfits together, and just fully obsessed with anything fashion-related.

On my dad’s side, my family is super entrepreneurial. We watched Shark Tank all the time, and my favorite game (after dress-up) was pretending I owned a store. And if my friends thought the idea was fun enough, we’d actually go for it. In third grade, we made lip scrubs and sold them to our friends and called it Scrubilious. Obviously it wasn’t a real business, but at the time we thought we were doing something.

Then in high school, I started a room decor brand called AJcollages and that one actually stuck for a while. I had so much fun with it and it definitely made me realize how much I love creating things and sharing them with other people.

At the same time, I was taking sewing classes because I always knew that one day I wanted to create something that brought fashion and entrepreneurship together.

And now here we are. I’m so excited that day has finally come, and I can’t wait to see what’s next and share it all with you. Thank you so much for your support. It means everything.

xx,
Ava